World Tourism Day
World Tourism Day celebrates the transformative power of travel to connect cultures and create meaningful experiences that broaden our horizons.
The Story Behind World Tourism Day
Established by the United Nations World Tourism Organization (UNWTO) in 1980, World Tourism Day has been celebrated annually on September 27th to raise awareness about tourism's social, cultural, political, and economic value worldwide. The date was chosen to commemorate the adoption of the UNWTO Statutes on September 27, 1970.
Tourism is not just about visiting new places. It's about building bridges between cultures, preserving heritage, and creating memories that last a lifetime.
2025 Theme: "Tourism and Rural Development"
This year's World Tourism Day focuses on tourism's ability to create opportunities outside major cities, supporting rural communities while preserving their natural environments and cultural heritage. Rural tourism offers authentic experiences that connect travelers with traditions, gastronomy, and local ways of life.
Tourism's Global Impact
of global GDP is contributed by tourism
jobs worldwide are in the tourism sector
international tourist arrivals recorded pre-pandemic
Cultural Exchange
Travel creates opportunities for meaningful interactions that foster global understanding and respect.
Sustainable Tourism
Responsible travel ensures natural and cultural treasures remain for future generations to experience.
Personal Growth
Tourism expands perspectives and enriches our lives through exposure to different ways of living.
World Tourism Day Around the Globe
Countries worldwide mark this day with various events, from cultural performances and travel exhibitions to tourism forums and special tour offerings. Tourism ministries often organize special campaigns to highlight sustainable travel practices and showcase unique cultural experiences.
Responsible Tourism
World Tourism Day emphasizes that tourism should benefit local communities while minimizing environmental impact. Responsible travelers can make a difference by:
How to Celebrate World Tourism Day
- Explore local destinations in your own community
- Share your travel memories and inspire others
- Support sustainable tourism initiatives
- Learn about different cultures and traditions
- Join the conversation with #WorldTourismDay
- Learn a few phrases in another language
- Shop from businesses that support ethical tourism
The UNWTO's Mission
The United Nations World Tourism Organization promotes responsible, sustainable, and universally accessible tourism. It advocates for tourism as a driver of economic growth, inclusive development, and environmental sustainability.
On this World Tourism Day, let's celebrate the joy of discovery and commit to exploring our world with respect and wonder.


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